by Jeff Berman

We have all heard the proverb “don’t judge a book by its cover”. Unfortunately, we are victims of our human nature and every day we filter out the “noise” by quickly judging things to determine if they are worth our time. We must learn the art of creating captivating blog post titles so that when people are checking out the proverbial “book covers” on the web, they stop to see what we have to say.

The content you write will not be read if you don’t make the effort to write catchy legal blog titles.

I’ve put together five suggestions for creating eye-catching titles for your legal blog posts:

1. Ask a Question – A provocative question creates curiosity. People want to find out the answer and feel inclined to click through to read more. This is especially true when the question addresses a specific need or concern and promises to answer a problem the reader identifies with. For instance I wrote a popular post a little while back titled: “Lawyer Marketing Definitions: What are RSS Feeds and Why Should I Care?”. People who didn’t know what RSS feeds were clicked through to find out and have the question addressed.

2. Look at magazines covers – Copywriters for magazines are truly professionals. When a consumer is thinking of purchasing a magazine and skims over the choices on the rack, there are only a precious few seconds to catch their attention. By noticing the words being used and the structure of the sentences, you can learn some good techniques for titles on your legal blog.

3. Use lists in your blog titles – Internet users like to consume information is short bullet points. For this reason, lists are great for articles on the web. Take this article for instance. By offering a list of 5 ways to improve your legal blog post titles, I have gotten you to read this far.

4. Solve a problem – The readers of your posts often have a problem or curiosity they are trying to solve. By offering a solution to a problem that a reader identifies with, you will entice them to read your article.

5. State a Benefit or Explain How to do Something – Giving practical advice is always eye-catching. Even though things may seem routine or simple to an expert, there are plenty of people out there that don’t have the knowledge you do. This is especially applicable to lawyers. Legal issues are complex and intimidating. Offering simple how to’s (perhaps how to hire a legal professional or how to handle the aftermath of a legal incident) will make for great legal blog post titles.

A good thing to keep in mind is that you should keep your blog post titles short. A good idea is to keep the title between 7-9 words. In addition, you should capitalize the first letter of each word in your title.

About the Author:
Jeff Berman is executive director of AttorneySync and an expert in the area of lawyer marketing. AttorneySync provides a new online advertising for lawyers service.

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Filed under: Law

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