Have you noticed that there are more and more law firm websites? Not only that, some of those sites are pretty slick.

Lawyers from all walks of life, practice areas, and firm size are getting on the internet. Some even use social media marketing.

Firms that don’t realize clients are using search engines on the web to look for lawyers are deluded. The Yellow Pages are gathering dust.

Lawyer websites that aren’t on page 1 of Google for key search terms wasted their website money. The thing about SEO is it need not be done perfectly; just done decently and great results will come.

Lawyers are perfect for doing SEO because so much of SEO is writing content. Lawyers write tons of content and know how to write. They just need to learn to research the good keywords and get inbound links.

Without getting overly technical, SEO requires knowing which terms your clients use to search for you. Those terms or keywords are the foundation of your SEO strategy – in your site and outside of your site.

You can use search terms on every web page. Take full advantage of each page. Plan it out and get every specific.

The main categories of keywords for lawyers are “lawyer”, “practice area”, and “location”. Those three categories will result in numerous keyword phrases.

Next, acquire inbound links for related sites. The more the better. The higher quality the site that links to you, the better.

Where can you get inbound links to your sites? Write great content. Write a blog that’s authoritative in your legal area. There are many ways to get inbound links – if you want tons and tons of high-quality links, you need to get some SEO services.

Going forward, get links, write keyword-rich content, get links, write content, get links, etc.

If you want to find out more about top SEO services, then visit The Paperless Lawyer, a blog about lawyer marketing for your needs.

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