As a business owner, you should certainly acquire trade name rights for your business’ official brand. This guarantees that you have the sole, exclusive rights to use such design. But to totally comprehend and appreciate the entire course you’ll be undergoing, it truly is imperative that you first familiarize yourself with the basics of trademark and logo.

An organization makes use of a brand name to identify its products and services in the industry. It could be a word, name, phrase, badge or design that’s unique so as to differentiate itself from other names in the industry.

Essentially, a trade name is a brand for which you can seek protection in the form of trademark rights. This ensures that no other party employs your brand name or any other name that’s closely comparable to your registered trademark.

One form of trademark is a logo. It features a design applied on a business’ item or any kind of printed matter crafted intended for a particular service. The said design may or may not contain words. Trade names that consist only of words or letters that are not stylized aren’t regarded as logos.

When you’ve already selected a logo, the first step in obtaining trademark rights for your business is doing a trademark search. Be certain that that it does not exist thus far or it doesn’t closely resemble any other existing trade name. It is as early as at this point that engaging a trademark lawyer is advisable.

If the trademark search happens to be negative, you can proceed to file an application at the IPOS or the Intellectual Property Office of Singapore and then pay the required charges. After which, the IPOS shall then release your application number.

Note that the completion of the registration process may take roughly two months from your time you tendered your application. It is at this time that the IPOS will assess the completeness of your application and see to it that it abides by the set guidelines.

Be prepared to tackle probable grounds of objection within a specific period in order that the case isn’t tagged as withdrawn. The IPOS shall hand out an acceptance document to the successful applicant. Next is the issuance of the registration certificate should there be no objection received from a third-party entity.

Pyprus Pte Ltd offers professional intellectual property (IP) services including trademark registration in Singapore. Visit us now to gain information on the other forms of local and international IP Singapore companies should consider. (ref 6334)

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