by Jeff Berman

Social media is the hot topic on the web these days. Lots of companies and firms are jumping head over heals to get involved in each new wave and site that comes out. In my opinion, the first place lawyers should start building their presence is on LinkedIn. Utilizing LinkedIn gives you a valuable resource for networking. There are over 43 million professionals on LinkedIn and growing.

Below are five ideas for improving your LinkedIn profile:

1. You Only Get One Chance At A First Impression – It’s important that you put your best foot forward with your LinkedIn profile. First impressions are difficult to change, especially with the attention spans of online browsers. Pay close attention to the picture you use for your profile and the headline as well. Your picture should be professional and attractive. The headline you use should represent your legal position and needs such as if you are looking to join a firm, want help with a case, or even if you are hiring for your own practice.

2. Add Your Name To Your LinkedIn Url – LinkedIn allows you to customize your LinkedIn url with your name. You should take full advantage of this. This will help to brand you, allow users to find you in LinkedIn, make your profile easier to promote and remember, and help get you found for Google searches for your name.

3. Integrate Keywords In LinkedIn Profile – By adding keywords for you legal niche throughout your LinkedIn profile, you will be more likely to come up for “people searches”. This will help when employers, law firms, professionals, clients etc. search LinkedIn for a type of lawyer they are looking for.

4. LinkedIn Allows You To Add Links…Do So – On your profile you can add up to 3 links, so take advantage of this. Add links to your blog, you firm’s website, your Twitter account, etc. Make sure you rename the links so the user knows what they are clicking over to.

5. Search For and Join Professional LinkedIn Groups – LinkedIn has a “groups” feature where you can join discussions with like-minded professionals. You can share news stories, discuss best practices, network, etc. It’s a great way to utilize LinkedIn and grow your connections.

About the Author:
Jeff Berman represents AttorneySync an online attorney advertising service. AttorneySync takes a different approach to advertising for laywers. Our service is performance based, you only pay when we send you a potential client.

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Filed under: Law

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